Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi run between 13 and 16 minutes of ads per hour.

Aamir Khan has declined a substantial Rs 120 crore offer from Amazon Prime Video for the digital release of his film Sitaare Zameen Par. He aims to implement a new release strategy by delaying the film's digital availability for eight weeks post its theatrical run.

Three and a half minutes per hour: that's how much advertising Amazon used to show on Prime Video. But now there is apparently almost twice as much advertising.

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Amazon Prime Video doubles the advertising duration and probably tests the limits of its users. There is talk of up to six minutes of advertising per hour. Meanwhile, advertising -free streaming becomes a luxury, but hardly anyone pays the extrac costs.

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming potential.

"Étoile," the ballet drama from Amy Sherman-Palladino and Dan Palladino, has been canceled after one season at Prime Video

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

Prime Video has quietly doubled its load, making good on a promise the streamer made last year to ramp up the number of commercials per hour. - ADWEEK; Amazon, When Amazon introduced ads on Prime Video in January 2024,