But the public’s (and the media’s) love of easily digestible Nielsen ratings and viewership numbers glosses over what is in ...

TV ratings for the NBA Finals with the Oklahoma City Thunder and Indiana Pacers may dip, but the NBA's marketing team is ...

The Thunder are one win from their first NBA title since the team moved from Seattle in 2008. The Pacers are on the brink of elimination.

It is time for our annual deep dive into what the championship series will mean for the legacies of many of its participants.

Indianapolis and Oklahoma City will try to overcome the historic link between market size and ratings in squaring off for the NBA title ...

NBA commissioner Adam Silver has heard your "small market" NBA Finals talk, and wants to make clear that he, for one, is unconcerned. If anything, such a matchup—the Oklahoma City Thunder vs. the ...

Los Angeles Lakers star LeBron James doesn't think the NBA Finals being between two small-market teams should matter.

A short, lopsided and uncompetitive series can have an impact ... about small-market teams in the Finals is probably close to a single circle. For the seventh consecutive season, the NBA will ...

Game 3 of the NBA Finals started and ended ... While the Hoosier State was eager to host its first Finals game in 25 years, this showdown of small-market franchises from the middle of the United ...

As Thursday's Game 1 of the NBA Finals approaches ... ratings for this year's small-market battle between Oklahoma City and Indiana. Not that it will impact the NBA's bottom line: The league's ...