Earlier this week, xAI added what can only be described as an AI anime girlfriend named Ani to its Grok chatbot. Which is how I ended up on a virtual starry beach as an AI waifu avatar tried to give me a “spicy” kiss.

On Wednesday, Elon Musk discussed a new male AI “companion” that his company xAI is developing, which will run on the company’s unhinged chatbot software Grok. And while it’s not yet clear when this new robot buddy will be released, it sounds an awful lot like Musk is trying to make a romanticized version of himself.

A week after Elon Musk’s AI tool Grok descended into antisemitic rants and declared itself “MechaHitler,” the social media platform X is back with new AI-controlled chatbots for paid subscribers to “SuperGrok.

Elon Musk's xAI, which features a large language model that has spewed Hitler-supporting rhetoric and antisemitic tropes, said Monday it has signed a deal to provide its services to the US Department of Defense.

This marks a shift in the AI wars. Instead of just competing on intelligence or reasoning, Musk wants Grok to feel more personal, more addictive, and more human, or at least more fun. But the reactions online show that people are split. SuperGrok now has two new companions for you, say hello to Ani and Rudy! pic.twitter.com/SRrV6T0MGT