The reports of Craig Robinson’s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called “retirement” is believed to be part of a new brand marketing campaign expected to be unleashed in the coming days — and perhaps for a division of AT&T.

After a week of fretting over whether or not Office star Craig Robinson is actually retiring, Variety reports that a series of billboards announcing the comedian’s retirement have begun popping up around L.

Craig Robinson is done with comedy. The comedian took to Instagram at the end of June to announce that he's retiring from comedy to focus on starting a small business.