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Adidas, Hamilton and Mercedes-Benz in Formula One

Adidas replaces Puma as Mercedes F1 partner post-Hamilton

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.Puma previously partnered the once-dominant team,

Hosted on MSN · 2h

Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

ESPN · 12h

Mercedes kick off post-Lewis Hamilton era with new Adidas deal

Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Sports Tak on MSN · 8h

Mercedes Signs Game-changing Adidas Deal for 2025 Formula 1 Season post-Lewis Hamilton Transition

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team

TAG Heuer replaces Rolex as official timekeeper of F1

Reuters · 1d

Tag Heuer replaces Rolex as official timekeeper of F1

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.

Man of Many on MSN · 1d

TAG Heuer Returns as Official Timekeeper for Formula 1

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, the true king of the track

GlobalData on MSN · 1d

Tag Heuer in as F1’s timekeeper as LVMH deal takes shape

Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,

F1 24 Season 5 Release Date

The F1 24 Season 5 Release Date is Wednesday, January 8th, 2024. The content for Season 5 comes to F1 24 on all platforms.

GPFans on MSN9h

Hamilton RECORD F1 title verdict given as Ferrari dream begins

Hamilton's mission is to win a world championship in his 40s, something that has not been done since Jack Brabham back in ...

Hosted on MSN13m

Sky Sports F1 legend Martin Brundle issues fiery EXIT statement

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

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F1 Icon Tears into Elon Musk

Martin Burndle said he was tempted to leave X (formerly Twitter) for good after recent comments by Elon Musk, generating both praise and criticism.

The Winning Formula: Glenfiddich Malt Master Brian Kinsman - Part 2

Brian and I dive into Glenfiddich’s groundbreaking collaboration with the Aston Martin F1 Team blending their worlds to ...

Red Bull Loses Partnership Worth $150 Million Ahead of 2025 F1 Season

Red Bull Racing faces big changes ahead of the 2025 Formula One season, with the loss of a major sponsorship deal valued at ...

What Lewis Hamilton’s first weeks as a Ferrari Formula 1 driver will look like

The first time Hamilton dons the famous red Ferrari colors and gets behind the wheel of one of its F1 cars will be the moment ...

Cape Town moves forward with fresh Formula One bid

Cape Town Grand Prix South Africa (CTGPSA) is preparing to submit its official bid to the Bid Steering Committee (BSC) for ...

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2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand

Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...

Motorsport Week10h

Alpine signs multi-year Formula 1 partnership with Castore

Castore will be the new official team kit partner for Alpine from the 2025 Formula 1 season, per a Tuesday announcement. The ...

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