Touched by personal stories of anguish and loss from the fires, donors have sent tens of millions of dollars directly to families in Los Angeles via crowdfunding. These competing pleas for generosity have uneven results.

Thousands of wildfire victims have turned to GoFundMe and other crowdfunding sites to raise money to support themselves or loved ones impacted by the fires. However, those donations could limit monetary assistance from the Federal Emergency Management Agency (FEMA).

FEMA is warning victims of the California Wildfires that donations to GoFundMe campaigns asking for help to "rebuild" could affect their eligibility for federal aid.

Hundreds of GoFundMe pages to help friends, neighbors and even strangers impacted by the L.A.-area fires are being shared online, but the language of their fundraising pages could curb the FEMA aid they receive.