It wouldn’t be the Macy’s Thanksgiving Day Parade without Hoda Kotb sending a secret hello to her best friend Jenna Bush Hager, and on Thursday, Nov. 27 — for the third year in a row — Kotb did it again.

"Hollywood icon" Jenna Bush Hager got a shoutout from her former TODAY co-host during the 2025 Macy's Thanksgiving Day Parade.

Fans are thankful for Hoda Kotb this holiday season. The former “Today” host delighted viewers when she joined old colleagues Savannah Guthrie and Al Roker for NBC’s live coverage of this year’s Macy’s Thanksgiving Day Parade on Thursday.

In her letter, Hoda revealed that she had been “weighing this decision for quite a while” to leave the show. The television anchor cited her 60th birthday celebration as a “shift” and noted that she wanted to spend more time with her children, Haley Joy and Hope Catherine, whom she shares with ex Joel Schiffman.

Savannah Guthrie reunited with longtime Today cohost Hoda Kotb at the 2025 Macy's Thanksgiving Day Parade. Kotb left Today earlier this year after 17 years on the talk show. The pair reunited to cohost the holiday tradition on NBC, with Al Roker also appearing throughout.