After an E. coli outbreak, McDonald’s stopped selling the Quarter Pounder in 12 states. The burger might take a hit for now, but its hold on customers will prevail, experts say.

NBC News reports that at least 75 people became ill after eating Quarter Pounders at locations in 13 states. Twenty-two people have been hospitalized and one person has died from the deadly E. coli strain.

A Nebraska woman sickened with E. coli and hospitalized after eating a McDonald’s Quarter Pounder filed a lawsuit Friday against the fast food chain. McDonald's has paused Quarter Pounder sales in some states amid an E. coli outbreak, while foods ranging from smoked salmon to frozen waffles are under review.