Trader Joe's 16th annual Customer Choice Award winners include longtime favorites and new items. Here's what won

On Monday, the beloved alt-grocery chain announced the 16th Annual Customer Choice Awards — 11 in all, with a new category for 2025, Best New Product.

Trader Joe's announced the 16th annual Customer Choice Awards winners on Monday. The awards were given to the most popular items, including several "dupes" (an affordable but high-quality alternative) for pricey name-brand products.

Trader Joe's customers value quick breakfast foods that keep you filled for the day. For the second year in a row, hashbrown patties come in first place for breakfast foods in the Trader Joe's Customer Choice Awards. Pop a patty in the air-fryer or toaster oven in the morning and top with bacon and a fried egg for a quick, hearty breakfast.

Trader Joe’s customers have spoken. For the 16th year in a row, the grocer conducted their Customer Choice Awards to determine what products shoppers go absolutely crazy for. We’ve got everything from savory chips to dips and drinks to classic frozen meals – yuuumm.

Trader Joe’s shoppers each have their favorite goodies sold exclusively by the grocery chain. Some foods have devoted fans, and some of those stand out as the most successful products in the chain’s history.

While product changes are usually met with outrage, Trader Joe's superfans say these six items are new and improved.

Everyone has an opinion on which Trader Joe’s items are the best. Some content creators build their entire channels on giving product recommendations, or taste-testing through the highly coveted seasonal releases.