Designed by South Korean company CJ 4DPLEX, 4DX promises an immersive moviegoing experience that, on paper, looks to be the answer to the movie theater industry’s prayers.

CJ 4DPLEX, a mouthful, but also the leading producer worldwide of premium film formats, and Cinépolis, will open or upgrade 50 cinemas across the giant exhibitor’s global network of 18 ...

4DX utilizes motion seats, practical effects and sensory elements to immerse viewers in a movie. For Warner Bros.′ “Wonka,” the company piped in the smell of chocolate during screenings.

3D film may still be in its infancy, but Korean multiplex firm CJ CGV is already planning the next step in cinema's evolution: 4DX.