AMC's New Advertisement Plans Help to Keep the Theatrical Experience Alive While the theatrical experience should be preserved, the number of commercials that run before a movie has proven to be a ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that move went over too well, and it is ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show.

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences. And AMC and NCM, the in-theater advertising company ...