To retain customers long term, businesses must Identify ways to add additional value to current business offerings.

If you want to become indispensable, you’ve got to train yourself to see what others don’t. A running theme of my career has been looking for ways to add value. But how do you actually know where to ...

When vendors launch the latest iteration of a channel programme, they often claim to be rewarding partners that deliver real commitment and value-add – but, as many can attest, that’s not easy and can ...