These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...

ITV is opening linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe. The new service will be available in 1.3 million households connected to YouView, primarily used by BT TV and TalkTalk.

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...

Featuring 366 preprogrammed RGB lighting modes, Amber 8 Pro controls up to 8 fans, 10 LED strips, or other Addressable RGB (ARGB) devices. It comes with 21-key RF Remote Control for convenient ...

ITV has announced the launch of its new addressable advertising product - Live Addressable +. Launched on stage at the ITV ...

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...

NEW YORK, March 24, 2021 /PRNewswire/ -- A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S.

Leading DTH player Tata Play will begin offering addressable ad solutions, which will allow brands to target segmented audiences with the same ad spots on linear TV. Brands will be able to offer ...

The addressable TV study unveils data about the potential growth of addressable TV advertising and the quality of products and offerings available to media professionals. It was conducted with ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...