Bridging the physical and digital worlds has always been a dream for many tech companies, especially when it can create new experiences that, in turn, generate sales or customer engagement. That dream ...

After several weeks of teasing, Google’s next Jacquard-powered product launched today with Adidas GMR. It’s billed as a way to “use your real-world soccer skills to raise your digital game.” In this ...

After jackets and backpacks, Google is now bringing its Jacquard smart wearable tech to the football field. Google is teaming up with Adidas to launch a new connected insole that can track your soccer ...

Move over, Pokemon Go: there’s a new game straddling the worlds of the virtual and the real. Adidas's smart shoe insole powered by Google’s Jacquard technology can connect to your phone, track your ...

Google’s next Jacquard-powered product is a smart shoe insole from Adidas. Called Adidas GMR, this product is developed in partnership with Electronic Arts (EA). It can measure your kicks, shot power, ...

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. The product is called the Adidas GMR, and it’s on sale now. For $40, you’ll ...

adidas GMR is an innovative smart insole, developed with Google, EA SPORTS FIFA Mobile and a little bit of old school planning. This is not a story of advertising strategy as a cherry on top. This was ...

Google has announced a new piece of wearable tech — a connected insole designed for soccer players. The premise is relatively simple: players put the insole inside their cleats and, thanks to a ...

Activity tracking is ubiquitous these days thanks to cheap fitness trackers, but Google, Adidas, and EA Sports are taking things one step further with the GMR smart insole. The new insoles fit into ...

Your swift-footedness in real life could soon translate to the games you play. The combination of an official teaser and a Footy Headlines leak has offered a peek at Adidas GMR insoles that use a ...