Personas. Machine learning. Disruptive business models. Social and mobile. Customer journeys. Marketing automation. Content strategy. New paradigms. Behavioral economics. Design thinking. The list ...

As the array of retail channels expands across brick-and-mortar stores, online shops, mobile, and social, the volume and complexity of consumer information is growing exponentially. However, ...

Thomas F. O'Toole is a Clinical Professor of Marketing at the Kellogg School of Management of Northwestern University. His work and teaching focuses on subjects including: customer value growth ...

• One-year program designed to equip executives with advanced thinking, analysis & marketing management skills to lead marketing initiatives India 19-03-2021: Admissions are open for the one-year ...