Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with ...
Retailers are rolling out advertising businesses to grab a piece of the digital ad pie. Ad prices have risen as more advertisers compete for ads on retailers' websites and apps. Digital ad buyers and ...
Digital performance agency Elite SEM announced Thursday it has acquired San Diego-based e-commerce agency CPC Strategy. Particularly attractive to Elite SEM is CPC Strategy’s Amazon advertising ...
The growing popularity of retail media formats is pushing up the cost of advertising on platforms like Amazon, according to data from Perpetua, WARC’s sister company. Cost per click (CPC) across ...
The cost-per-click (CPC) and cost-per-thousand impressions (CPM) in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. While Google’s CPCs across travel advertisers ...
DENVER--(BUSINESS WIRE)--Award-winning digital marketing agency Elite SEM announced that it recently acquired CPC Strategy, the San Diego-based agency known for its expertise in retail, ecommerce, and ...
Budgets for holiday shopping appear to be on the decline, according to a new study by CPC Strategy. Last year, about 68% said they planned to spend more than $250 on gifts and 12% said they would ...
A great majority (65%) of Amazon shoppers don’t notice the ads on the company's website while a quarter find them "useful or relevant," according to the "2018 Amazon Shopper Behavior Study: How ...
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