Amazon revealed its $19.99 Alexa+ service, which will tap generative AI to perform more advanced tasks. Prime members won’t have to pay extra for it — for now.

Alexa+ will cost $20/month for standalone access, but is included for free with Amazon Prime subscriptions ($15/month), with an initial rollout on select Echo Show devices in the coming weeks. Alexa+ will offer advanced smart home controls,

Alexa+ promises all sorts of new interactions, many of which might seem like repeat offerings if you’ve already been living with this stuff in your home. After mentioning the wake word, you can converse with Alexa+ as you would with a friend,