Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded ...

As the years have gone by, Amazon's influence over online retail has grown and grown—and that means you can pick up a bewildering number of products from the digital storefront. Search for any popular ...

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Amazon's new AI-powered tool is designed to help undecided shoppers make a decision by offering a recommendation based on various factors.

Amazon is introducing new features that make it easier to search for products on mobile and is challenging other product search engines, like Google and Pinterest in the process. The retailer ...

Amazon is planning to incorporate a conversational chatbot informed by artificial intelligence (AI) into the search experience on the e-commerce giant’s website based on job postings that appeared on ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...