The classic crew is now reimagined in a scaled-down, soft and cuddly form. And you can shop for all five of them at Amazon — ...

"I had held on longer than most and, up to age 12, could still find one or two friends who would secretly, shamefully, play ...

American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids.

Growing up, it felt like you were either the kid with all the American Girl dolls, or you knew the kid with all the American Girl dolls. A new book examines this cultural force.

American Girl spokeswoman Stephanie Spanos said by email that the company is aware of Martinez-Matejko’s effort: “We applaud her ingenuity!” But no full-size American Boy dolls are planned.

American Girl's newest doll aims to educate young girls about the Civil Rights Movement in American history.

Each American Girl doll cost about $100, so if I did the dishes once a week for four bucks, I would have to wash dishes for 25 weeks to afford Kit Kittredge. Now, I would need maybe 340 American Girl ...

American Girl's 2019 Girl of the Year doll is Blaire, a young aspiring chef who enjoys bringing people together at her family's upstate New York sustainable farm and bed-and-breakfast. The doll ...

American Girl is celebrating its 30th anniversary and this summer it will release a new historical doll.

American Girl Place, home of $115 vinyl dolls and their accessories, is moving to a 40,000-square-foot space at 75 Rockefeller Plaza.