Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.
American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.
The Everymom on MSN
If you grew up on American Girl historical books, these novels are your next reads
As an American Girl doll lover and avid reader, the American Girl historical books were a hallmark of my childhood.
NEW YORK CITY, New York — One of America’s most recognizable childhood brands is preparing to celebrate a major anniversary with an inside look fans have never been offered before. American Girl ...
WSB Radio on MSN
American Girl novel for adults honors brand’s 40th anniversary
Fiona Davis' upcoming novel catches up to Samantha Parkington as a 25-year-old living in New York City.
A new range of American Girl dolls should invoke nostalgia - but many fans have been left fuming over a modern makeover of the beloved classic. The American Girl brand announced it was releasing a ...
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