Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

Miami, Florida / / November 4, 2025 / LinkDaddy Key Takeaways Referring domains matter more than total backlink counts ...

The Penguin update changed anchor text optimization forever. With the significant effort Google has put into identifying anchor text manipulation, it’s fair to say that it’s still a significant ...

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

I just parted ways with a client over anchor text. They hired me to build white hat links – guest blogging, outreach, broken link building, etc. After I landed a few on authority websites, I got an ...

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web ...

On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus ...

Google explains that changes to internal linking can make dramatic changes to a site’s rankings, both positive and negative. In a Webmaster Hangout, Google’s John Mueller explained the best way to ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

Getting natural links is a great way to raise your site rankings. Conversely, building unnatural links (or links that appear manipulated or unnatural to search engines) is a great way to lower your ...

I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text ...