Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry ...

Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted ...

The IAB Technology Laboratory today released app-ads.txt specification in beta, the much-awaited app guidance that can increase the pool of authorized digital advertising inventory while reducing ...

Pixalate, a global ad fraud intelligence and marketing compliance platform, has released its first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt ...

Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that ...