While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

The new visual identity centers on a kaleidoscopic logo animation that transforms the familiar Apple aesthetic into more ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...