Zoho finds itself under a rather unexpected spotlight for one of its products that does not appear to be fully baked, yet has gotten everyone talking about its potential as a WhatsApp alternative.

Zoho Co-founder Sridhar Vembu’s comments assuring Indian users of data privacy come against the backdrop of Arattai’s massive success. The app’s daily sign-ups have soared from 3,000 to 350,000 within ...

Zoho co-founder Sridhar Vembu has confirmed that Arattai will soon be getting the end-to-end encryption feature for chat messages. Unlike WhatsApp, Arattai currently offers end-to-end encryption for ...

Arattai, the instant messaging app developed by Zoho, has disrupted the instant messaging app category. Originally launched quietly in 2021, Arattai a Tamil word for “casual chat”—is now grabbing ...

Arattai, the homegrown messaging app by Zoho, has quickly become the talk of the tech town. In just a few weeks, the app has seen a staggering rise in adoption, with daily sign-ups growing by over 100 ...

Following a 21 September 2025, call by Prime Minister Narendra Modi, asking India to switch to indigenous digital alternatives, the Indian messaging app Arattai has quickly become a synonym of Indian ...

Indigenous startup Zoho’s Arattai instant messaging app is slowly gaining popularity in India. Upon the latest push by the government, many prominent personalities, including Anand Mahindra, ...

The core problem Arattai faces is of network-effects. In short, people prefer to use apps that are already used by other people. This is why it is so difficult to build a successful social network ...

Arattai is a messenger service developed by Zoho, based in Chennai, Tamil Nadu, making it a self-proclaimed "indigenous" answer to global communication platforms. Similar to WhatsApp, Arattai allows ...

Anand Mahindra, chairman of the Mahindra Group, has come out in support of Zoho's Arattai -- the instant messaging app being touted as a Made-in-India alternative to WhatsApp. Taking to social media, ...

Zoho's homegrown messaging app Arattai, developed under the leadership of CEO Sridhar Vembu, has dropped out of the top 100 apps on Google Play, signaling a sharp reversal in its user momentum just ...