AUG. 28, 2025 - Ryan Smith, Enka High’s head baseball coach, knows the seven fields were built using tourism tax dollars. The ...

A North Asheville bed and breakfast is closing after the owner's struggle to book rooms following Tropical Storm Helene.

The Buncombe County Tourism Development Authority has resumed efforts to invite tourists to Asheville after the city was thrashed by Helene.

The start of September has many thinking about the colorful fall foliage that will soon draw thousands of visitors to western North Carolina.

Earlier this year, Wit Tuttell and his colleagues at North Carolina’s Visit NC tourism office were carefully watching a key metric in their monthly surveys: how many tourists weren’t coming to the ...

In the wake of Hurricane Helene, Asheville’s small business community is rallying to recover, despite the devastating loss of homes and livelihoods.

Explore Asheville, the region’s tourism arm, and others are set to announce a new sports event coming to Asheville in 2026.

Visitor numbers to the Asheville area are booming — but national headwinds could spell bad news for the area’s hotels, according to the head of the Buncombe County Tourism Development ...

The Goombay Festival, celebrating Affrilachian culture and the African Diaspora, returns to Asheville, NC from September 4-7.

Asheville, North Carolina. Breathtaking Blue Ridge Mountains, historic charm and a booming craft beer scene — it's no wonder tourism is exploding here. But beneath the glossy brochures lies a ...

The Athens-based jam band sold-out three nights in Asheville, leading to $8 million in local expenditures across the city.