Car manufacturers, especially sports car manufacturers, are in a constant balancing act, trying to make cars that are as purpose-built as possible while still being livable. Ariel, with the latest ...

The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

View post: Honda’s $15.7 Billion EV Mistake Has Former Bosses Turning On Its CEO In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, ...

Sales of Russia’s electric car Atom are set to start soon, with promises of prices lower than those offered by Chinese competitors. The Russian-made EV has been under development and testing for quite ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

Ariel has unveiled their latest Atom at this year’s Goodwood Festival of Speed, the Ariel Atom 4R the car comes with 400 horsepower, and it is powered by a tuned Honda Type-R 2.0 Litre iVTEC ...