"Gameloft wanted to sell games directly to consumers, mainly targeting the off-portal market," said Sarah Keefe, vice president of marketing for Bango, Cambridge, England. "They first needed to find ...

“Were witnessing a big evolution today in terms of WAP usag,e and Bango is a good partner to work with for WAP billing.” Gamelofts marketing programme is driving traffic to the direct-to-consumer site ...