Barbie is asked what she truly wants out of life. Image via Warner Bros. Barbie's existential crisis and struggle with the purpose of life and living as a woman in a patriarchal society are major ...

You probably know that a Barbie movie is coming. It’s hard to avoid seeing the promotion. Every minute, 164 Barbie dolls are bought, mostly in the U.S., and Barbie is now a $1.7 billion toy brand. The ...

The 'Barbie' movie, which turned into a global box office phenomenon in a matter of weeks, appears to be energizing sales of Barbie toys after its summer release. Barbie toy sales in the US increased ...

Over 40 years after licensing Barbie for a Commodore 64 spin-off, Mattel has decided that this whole video game thing is for real and is setting up an internal production pipeline to release its own ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With all the pretty-in-pink glitz and glamor ...

Mattel, riding high on the pink wave of the box office success of the “Barbie” movie, plans to go all in to deliver a Barbie kind of Christmas this year. The “Barbie” movie, from director Greta Gerwig ...

For a few lean years, Barbie had to live out of a suitcase. Mattel’s signature product, a fashion doll with an opulent lifestyle, is like the toy industry’s version of the disposable razor: Get ...