Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the ...

Apple's "crush" ad for the new iPad Pro drew a massive backlash. The company apologized, saying it "missed the mark," and pulled the ad from TV. But seriously, folks ... it's just an iPad ad. There's ...

Apple’s latest advertisement for the iPad Pro has caused quite a stir online, sparking a debate about creativity, technology, and the role of advertising in modern society. The ad, which features a ...

Welcome to Week in Review: TechCrunch's newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, ...

Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint ...

Tech giant Apple on Thursday issued an apology following widespread backlash over a new commercial released earlier this week for the latest iPad Pro which shows an array of artistic tools and objects ...

The irony of drafting this in my Notes app, but here we go... Apple's latest ad reveals a great tension of our times, between what it takes to make great creative work, and the promise of tools that ...