AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to ...

For paid search managers, Friday could be a bit of a frustrating end to the week. Google AdWords reports aren’t downloading or printing. The issue started Thursday and continues into Friday. Users ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. Even though it is often maligned, Bing is not as irrelevant ...

Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Google Import, the tool which allows users to import AdWords campaigns to Bing Ads, ...

A WebmasterWorld thread has some Google AdWords advertisers concerned that Microsoft's search engine crawler, BingBot, may be crawling their Google AdWords ads. One advertiser said he noticed that ...

Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...

The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads. Bing Ads will adopt Upgraded URLs in an effort to help advertisers migrate ...