Today's authors are expected to play a major role in the marketing of their books. This is especially true if they're self-publishing or their work is being released through small or independent ...

Book marketing in the world outside of prison is fairly straightforward. The author writes a book, ideally has the foresight to build an author platform in the process, and then uses the platform and ...

Creating an advertising campaign to sell your faith-based book requires you to employ strategies that convince readers the book is worth buying. You also need to use advertising that appeals to the ...

Forbes contributors publish independent expert analyses and insights. I question what influences our character. Along the way I’ve stared into TV cameras at news studios while having intense debates ...

“The Book of Mormon” has taken Broadway by storm. With this one irreverent, but irrefutable success, the creators have rewritten how a Broadway musical can win the hearts and minds of its audiences.

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...

The Book Marketing Society’s Q4 Award winners have been announced, with Ebury winning the Adult Non-Fiction Lifestyle Award ...