Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Once you have the fit dialed in, consider how the bra makes you feel. Sarah Shotton, creative director of ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Wearing the wrong size bra is not only uncomfortable, it can cause a range of health problems. Research has shown that a lack of breast support often leads to breast pain, which is reported by 50% of ...

“I’m about a handful, I think I’m a D cup. My sister’s way bigger, she’s probably a G.” We’ve all heard banter like this with people throwing around their best guesses for bra size. In the words of ...

Understanding how to size a sports bra relies on more than just guessing off of what you regularly wear. This process requires a more accurate measurement of band and bust, and consideration of your ...

A bra that fits can be a true game-changer. It not only feels better, it makes your clothes fit better. That's why we've ...

The brassiere, or shortened "bra", has evolved right alongside the women's movement itself. From tightened corsets to make the woman appear thinner and bustier, to layers of full-size toning garments, ...

When was the last time you were measured and fitted for a bra? If you can't remember, it's probably time. Bra sizes fluctuate because of changes in weight, diet and exercise, pregnancy, and ...

On the list of the worst things to shop for, bras fall somewhere between bathing suits and jeans. Not fun. But there’s a new way to make bra shopping a whole lot easier (and way less awkward): A new ...