The art of marketing in a virtual world, Stephen Colbert takes on the FCC, playtime gets new rules, U.S. pride needs a ...

A strong point of view is no longer optional. It's how brands remain visible, trusted and relevant in an AI-driven world.

Companies are realizing they can no longer simply promote themselves to potential customers. They have to win over the robots ...

Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

Just before Christmas, I wrote a column arguing that performance marketing should be retired. It’s a misleading label for direct response marketing that delivers mostly confusion – particularly in ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...