Whether it’s Anna Schiano’s frisson-producing ASMR clips or Tyler Reyes’ fierce fitness photos, user-generated content (UGC) has become a cornerstone of authentic marketing. Brands are increasingly ...
High inflation, international strife and the aftershocks of the pandemic all contributed to an economic slowdown and sweeping layoffs over the last six months. Despite the uncertainty on Wall Street, ...
In 1991, through Frito-Lay, PepsiCo launched Sun Chips, a multi-cereal snack, as a healthy alternative to the classic Lay’s chips. However, according to the test market results, about 30% of Sun Chips ...
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