This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

As virtual reality continues to rapidly mature as a platform for content including entertainment, education, communications and social interactions, it presents a new avenue for brands and marketers ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the ...

Today’s digital marketers have an uphill battle ahead of them: cutting through the noise online and making a positive impression on potential customers. Creative ads only go so far, with the majority ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Obsess designed a virtual closet for J. Crew, one of 400 virtual ...

The virtual reality (VR) market is projected to expand from US$ 43.58 billion in 2024 to approximately US$ 382.87 billion by ...

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...

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A Chevy Camaro parked inside Springfield Town Center in Fairfax County on Sunday let shoppers test whether they are safe drivers. The traveling exhibit is part of the Street Smart campaign from the ...

Virtual reality and prosthetics are advancing rapidly thanks to technological innovations, but both are still missing one key ...