Today, diplomacy is no longer confined to political negotiations or formal agreements. Instead, soft power, the ability to influence and attract through culture, values, and ideas, has become an ...
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Inside the Royal Family’s Secret Weapon: How Britain’s Monarchy Wields 'Soft Power' on State Visits
The royals wield ‘soft power’ — a term first coined by American political scientist Joseph Nye — to influence, charm and connect with the world without politics Royals wield “soft power” by combining ...
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