Great American Cookies, home of the Original Cookie Cake, announces a new partnership with The Lumistella Company, home of The Elf on the Shelf brand. Through Dec. 24, guests can bring holiday cheer ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

It's the most magical time of year! It's time for The Elf on the Shelf—one of our favorite Christmas traditions—to leave his cozy spot as Santa's sidekick in the North Pole and resume his important ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

For those who celebrate the holiday tradition of the Elf on the Shelf, there are seemingly endless possibilities for how and where the elf will appear every morning in order to keep a watchful eye ...

Many Christmas traditions evoke warmth and joy, but it would take a Christmas miracle for all such festive feats to possess equal annual appeal. Some Houstonians would go so far as to say providing ...