It's official, makeup is getting fun again! The 2027 maximalist trend is putting experimenting with our looks and bringing a sense of play back into focus.

Intentional chaos and visible expression—maximalism, if you will—is back in the world of beauty. It all started with Brat summer. Charli xcx wore winged eyeliner, smudged for a lived-in effect, ...

This makeup routine highlights a favorite concealer that delivers impressive coverage while creating a fresh clean girl inspired look for everyday beauty routines #Makeup #CleanGirlMakeup #MakeupTutor ...

Clean girl make-up has been the dominant beauty trend for a while now, spotlighting minimal make-up and a fresh look – but that’s about to change. This summer, sparkles are set to make a comeback, as ...

Tired girl makeup embraces smudged liner, visible under-eyes and lived-in skin as beauty shifts away from polished perfection. Evan Agostini Getty Images For years the glowing “clean girl” look ruled ...

Beauty trends are changing faster than ever, turning the way we investigate aesthetics and identities. But why do we feel the ...

Once again this season, we sat down with some of the industry’s leading data analysts and trend forecasters ahead of the shows to understand what’s next for the season ahead, based on consumer ...