For decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world. Whether images of the Arctic animal are featured on packaging or star in ...

Every year, polar bears sipping a cool bottle of Coca-Cola appear on our televisions around the holidays. Their adorable winter antics regularly steal our hearts and now, they’ve inspired a ...

A spokesman for Coca-Cola Canada called Arctic Home the most successful campaign they’ve ever done. In just 5 months, Arctic Home raised nearly 2 million dollars for polar bear conservation. In ...

The Coca-Cola Company made a splash with the environmental community this week, announcing plans to turn its iconic red can white to raise money to protect polar bear habitat. The promotion ...

We know that real polar bears (not of the cola kind) are dying, and now Coke is killing us with cutesy artificial animals, great and small: puffins, ducklings, owls, reindeer, monkeys, and yes ...

In an industry where holiday campaigns are major cultural touchpoints — think of the iconic Coca-Cola polar bears or the "Holidays Are Coming" truck — replacing traditional methods with AI ...

Recently, I’ve been working to get Coke to help educate the public about the plight of the polar bear, their unofficial mascot. What we’re asking isn’t very difficult for a company that can ...

Coca-Cola Co. is turning its red cans white to help draw attention to a campaign to protect polar bears and their habitats.

The Georgia Festival of Trees will be back to kick off the holidays in November with decorated trees, entertainment and ...

In a project called Arctic Home, Coke plans to turn 1.4 billion of its soft-drink cans white for the first time in its history, replacing the familiar red with an image of a mother polar bear and ...