Tatum Schwerin, a Dallas-based mom of three, calls herself the "Color Analysis Queen" for a reason. She's making it her mission to help women across the country find the best colors to incorporate ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Picture this: You’re in a store and spot a piece of clothing that you love. You take it to the dressing ...

LOS ANGELES − "Do you see the difference?" I'm sitting in a chair looking at myself in a mirror. Over my gray apron, Brenda Cooper − a stylist, author and professional color analyst − drapes two ...

The resurgence of seasonal color analysis can be traced to TikTok and other social media platforms. Videos of the draping sessions are entertaining, even if the average layperson can’t quite “see” ...

I want to be a Moonlit Winter! It makes me think of crunchy snowdrifts and hot toddies and burnished rosy cheeks and cherry red lips. Alas, this is not to be. Jeannie Stith, the founder and CEO of ...

Local women launched new careers by helping people find what colors they look best in. Stylists can't just look at you and know your season. It's not about your hair and eye color, they're looking for ...

Kim Armga, of Jacksonville, was grieving her 15-year-old daughter when she found color theory six years ago. “I stopped caring for myself,” she said. “I didn’t know what to do.” She had stopped taking ...

“I…. don’t know?” I responded. That wasn’t supposed to be a funny answer. It was the truth. Three years ago, I went through treatment for cancer. The ...

Christine Sachs had her colors done at age 50 and learned the New York black she'd long favored didn't flatter her. Turns out, she looks great in spring pastels. Never mind the buzzy new Italian ...