Finding the perfect red lipstick can feel like a lifelong quest. If you have a pile of swiped-only-once reds, you're not alone. Like Goldilocks, you want the red to be just right—not too blue, not too ...

Finding the perfect shade of lipstick sounds fun in theory, yet in many cases, it can be a stressful task that leaves us with analysis paralysis. You have countless shades to choose from, yet nailing ...

Permanent makeup, or cosmetic tattooing, is a fast-growing part of the health and beauty industry. If you have faint eyebrows, no eyebrows, or partial eyebrows, a cosmetic tattoo can help. A lip ...

I want to be a Moonlit Winter! It makes me think of crunchy snowdrifts and hot toddies and burnished rosy cheeks and cherry red lips. Alas, this is not to be. Jeannie Stith, the founder and CEO of ...

Pantone has chosen its “Colors of the Year” for 2020, and they are a study in contrasts: “Illuminating,” a sunshine-y yellow; and “Ultimate Gray,” which is... pretty gray. The New York Times posits ...

Have you ever wished a flawless face of make-up could remain intact, so that when you wake up, you can just roll out of bed ready to go? Thanks to permanent makeup, that wish could become a reality.