It's official, makeup is getting fun again! The 2027 maximalist trend is putting experimenting with our looks and bringing a sense of play back into focus.

If your makeup bag needs a colorful update, there will be no shortage of options in the new year. Brands and retailers have been anticipating the shift, with Ulta adding viral and artist-focused ...

Add Yahoo as a preferred source to see more of our stories on Google. If you're looking to upgrade your makeup looks for 2025, eye makeup is the way to go. Although we're all guilty of skipping the ...

We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Photo by Bahador on Unsplash Makeup should make you feel good, and current trends are ...

Express yourself proudly with these bold makeup picks from brands like Saie and Milk Makeup. By Amina Ayoud All products and services featured are independently chosen by editors. However, Billboard ...

If you've never tried a pH lip balm or blush before, now is the time. Though it's not a new category, pH color-changing makeup is making waves on social media and brands are taking notice. Here's the ...

"This color suits you.""This color suits you better than that one."After receiving a personal color analysis, have you ever felt bothered by such words and become unable to choose the colors you like?