Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

Systematic literature reviews have become a cornerstone in consumer behaviour research, offering a structured means to collate, evaluate and synthesise findings across disparate studies. By adhering ...

Having harnessed neuroscience to interrogate consumer decision-making, marketing executive Ayanda Vilakazi is soon to ...

Conveo has raised Series A funding to expand in the US and further develop its consumer intelligence platform, which uses ...

Experimental auction methods have emerged as a rigorous means to elicit consumers’ willingness to pay (WTP) for goods and product attributes under controlled, incentive-compatible conditions. Core ...