Ask any marketer their preferred superpower — at least in a work context — and the answer would likely be mind reading. While we wait for the next millennia of human evolution (maybe Neuralink?), ...

In light of the looming demise of third-party cookies in 2024, marketers are tapping other tools to learn about their audiences and reach consumers most likely to purchase their products and services.

La Habra, California – December 18, 2025 – PRESSADVANTAGE – Daren Ng – Digital Marketer continues to share informed perspectives on content marketing as digital platforms refine how information is ...

Businesses have continued to shift in a positive direction, despite the negative impacts most people predicted at the outset of the pandemic, with technology notably playing a pivotal role. However, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

NEW YORK, NY / ACCESSWIRE / November 23, 2022 / Emergent Health Corp. (OTC PINK:EMGE) announces it has executed a letter of intent to partner with Lumina Industries, Inc. ("Lumina"), the world's first ...

The Rasputins and tea leaves are chiming in with worthy content marketing trends to follow as 2015 kicks into gear. It’s good to get the upper hand on what the content marketing world believes is ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Opinions expressed by Entrepreneur contributors are their own. Seven years ago, in the midst of an economic recession, Boston’s Yale Appliance + Lighting was losing money. “I’d read somewhere that ...