How do you create an effective commercial? Do you just start writing and see where it goes, or do you have in mind where you want the spot to end and then choose a place to begin so that you can take ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...

In an unsettled time, the most effective commercial messages are all about reassurance, togetherness and entertainment. So that may help explain why — at a time when every fresh news alert seems to ...

It might be difficult for some die-hard football fans to understand, but some people watch the Super Bowl only for the advertisements. To be fair, it’s a bit interesting. In 2025, most of us roll our ...

“Our collaboration with Comcast Advertising's Media Solutions marks a major leap forward in using AI technology to enhance accessibility and drive the evolution of TV advertising. AI is helping ...