As competing states expand incentives, California’s lack of support for commercial advertising is weakening its creative infrastructure. Unsplash+ California’s creative economy is at a crossroads. Gov ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

The new tool, which dramatically reduces time, cost, and complexity of TV ad production, was developed in partnership with Creatify, an AI platform that recently received a new investment from Comcast ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform. Helmreich ...

Shop leaders say offering free meals and snacks in the office is too valuable a perk to take away, even thought tax changes set to take place in 2026 means those expenses will no longer be deductible.

Why the Starbucks “Bearista” cup, Trader Joe’s mini totes and Stanley’s Target-exclusive Valentine’s Day tumblers were such hits with consumers.

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...