As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

Industry leaders from Sinclair, IAB, Definant LA, WideOrbit and Futuri revealed how AI tools are simultaneously empowering ...

In this "redefinition of the category of advertising," Zuckerberg said, there's no need for creative, targeting demographic, or measurement - "except to be able to read the results that we spit out." ...

Digital video ad platform Universal Ads has brought to market what the Comcast unit is touting as "a first-of-its-kind TV Business Partner Program" — one that presents advertisers with "cutting ...

Making creative IDs a new reality TV-quality experiences are expected across platforms, meaning viewers expect a level of brand suitability, creative integrity and relevance. As streaming rises, we ...

French President Emmanuel Macron Addresses Nation In Wake Of U.S. Suspension Of Military Aid For Ukraine: "We Are Entering A New Era" Nicolas Cage’s Car Collection Is More Than A National ...

A bevy of Super Bowl commercials trying to shake up the usual formula of using celebrity cameos and rapid fire jokes, but only a handful succeeded ...

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether ...

Fresh Juice Creative Agency is pioneering a unique approach to storytelling. This approach prioritizes lived experiences where authentic storytelling takes center stage. Founded by cultural ...