Identity resolution often anchors vendor pitches. Vendors claim CDPs can merge disparate identifiers into coherent customer records. But the reality is more complicated. Email addresses change, ...

Capital One’s history of being data driven and building enterprise platforms accelerates innovation. Leaning on consolidated ...

"Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation," said David Skinner, Head of Strategic Alliances at Acxiom. "It enables us to expand on our mission ...

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the launch of the Braze Data Platform, a ...

Treasure Data is a Strong Performer in The Forrester Wave™, recognized for “its abilities for AI-enabled real-time engagement” Treasure Data, the Intelligent Customer Data Platform (CDP) built for ...

LegalZoom has been beta testing new tools from communications API provider Twilio that allow marketers to access data from the cloud without needing to call in the engineers. Pour one out for ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Voiso, a global provider of AI-powered contact center software, today announced a strategic partnership with Mercatus ...

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Piscataway, New Jersey, USA, November 11th, 2025, FinanceWire Mitsubishi HC Capital America, a leading independent commercial ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...