Point-of-sale (POS) surveys can improve your business's understanding of its audience, allowing you to gauge customer satisfaction as soon as a transaction takes place. A POS survey is any survey ...

Customer satisfaction surveys are a form of research in which you ask your customers for their views on issues that indicate how well or how badly your company is performing. Satisfaction surveys are ...

Here’s what’s missing.

What’s the best way to find out what people think of your business and where they think you need to improve? Just ask them, Sherlock. Regularly surveying your customers can provide a direct insight ...

Surveys are a major part of a voice of the customer (VoC) program. Here are some considerations — and questions — you should consider. Companies that don’t measure the impact of Voice of the Customer ...

I recently saw the headline of an article on MyCustomer.com called: The Deadzone: Why customer surveys are dead. Having a keen interest in customer service and experience, I was intrigued by the ...

How can you improve the odds that customers will take a minute (or five) to open and take your survey? Experts in marketing and customer service share their top tips and advice for leveraging the data ...

I’m sick and tired of being surveyed after every interaction with anyone these days, whether it’s my dentist, an airline or Home Depot. A few weeks ago, I bought a spray nozzle for $5. I got an email ...

Opinions expressed by Entrepreneur contributors are their own. I have a fat wallet. Yet, I’ve never been one to carry much currency. I’m also not a roaming financial fortress of credit and debit cards ...

For decades, social organizations have struggled to gather meaningful data to prove programs work. Yet a simple and often overlooked measurement solution exists beyond evaluation and monitoring: ...