DBA is an acronym for "Doing Business As," and it's a nickname used to describe your company, explains BizFilings. It is also known as a trade name and as a fictitious business name in California.

A DBA, meaning "doing business as," is a simple, effective form of advertising. For example, rather than do business as Joe Smith, Plumber, you name your business 24/7 Plumbing. It's catchier, but ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Some businesses need a DBA, or “doing business as.” For ...

African American female consultant using touchpad while her clients are in the background in the office. Any entrepreneur can tell you that starting a business is an exciting—and demanding—time in ...

For nearly a decade, Toni Matthews-El has published business topics ranging from cloud communication software to best steps for establishing your own LLC. In addition to Forbes Advisor, she's ...

Any entrepreneur can tell you that starting a business is an exciting—and demanding—time in your life. There are dozens of things to take care of, from nailing down your business goals to consulting ...